A fashion magazine inspired by the non-shopping challenge is now here! After the first year of Free Fashion Challenge, Emmi, one of the participants, decided to translate the most significant experiences and aha-moments from the year of not shopping into a publication; so Dear Fashion Journal, a magazine parading fashion outside the cycle of consumption, was born! The magazine [...]

Do you have clothes in your closet with the price tags* still on them? Or items that you only wore once or twice? I’m afraid we all make a bad buy every now and then. Most women tend to hide them in their closet… It feels uncomfortable to be confronted with your bad buys, as [...]

We are getting curious: closet curious! Hence, we are doing an informal investigation on wardrobes around the world on Facebook to get to know what are the biggest fashion fetishes, how many outfits do people try on before deciding what to wear and whose wardrobe would they like to have. We want to know everything about your [...]

We like taking fashion to a personal level, and what could be more personal than a good old letter? Inspired by different views people have on fashion, we have launched a website dedicated to letters written to fashion by bloggers, designers, creatives and anyone in whose life fashion plays an important role. The letters give [...]

Hurray! Free Fashion Challenge II is a huge success: over 500 participants already and we are still counting. To celebrate this milestone we interviewed participant no.500: Lorraine de Roodt! Read more about this daring teenager below.

Gerdien from The Hague took the train to Amsterdam to meet us for coffee only a few months before the end of her shopping sabbatical. Read on to find out what this superbly sustainable mum had to say about the tragically hip youngsters, the “new” tools for mending and her 2-year-old daughter’s sock problem. How [...]

There was an item on Dutch TV (RTL Boulevard, RTL4) click HERE to view it.

There was an item on dutch TV (Editie.NL RTL4) click HERE to view it.

We hope that more fashion consumers dare to do what we did: Therefore Free Fashion Challenge II starts on the 1st of January 2012. We challenge you to take a shopping sabbatical yourself: stop shopping for 1 year and explore your creative talents and personal style.

The Sustainability Week of AMFI –Amsterdam Fashion Institute- from 7 to 11 November dealt with environmental issues and generated products of 200 students. They are bundled in an online magazine and released Monday the 14th of November.

Frank is one of the shopping sabbatical survivalists, who fought through the year wearing a different outfit every day. We met up a month ago to talk about his experiences, the subjectivity of fashion, overflow of black sweaters and the conservative generation Y. How did you become part of the challenge? Actually, the challenge was [...]