Just count the times you’ve seen someone wearing a pair of worn-out sneakers, refusing to throw them away despite the holes and water flowing in on a rainy day. Or the times you’ve held onto a piece of clothing like a friend, thinking of everything you have gone through together. Curious to know more about [...]

As you all might know: we are not the only people in the world who are on a search for new, creative ways to explore fashion, without consumption or by consuming less. For assignment 9 we got inspired by the Uniform Project. The Uniform Project was started in 2009 by Sheena Matheiken. To counter the [...]

Almost everybody buys a fashion mis-buy, for many this happens monthly (official research!) so we figured it was time for you to confess: what were the clothes you bought in the past few years that you are ashamed of the most? Try to go back in time and explain why you thought, at the time, [...]

  The new fashion season is about to start. Sales are ending, new collections make their entrance in the shops. All the covers of fashion magazines seduce us with the ‘new’ trends. How will our participants look up-to-date now they are not allowed to buy any of those trends? For assignment 7 we asked them to pick [...]

This assignment has a background story. During her graduation research Laura de Jong  found various reasons how consumers can be stimulated to consume less. For instance: When people have an emotional connection with a piece of clothing, it’s not likely they will throw it away easily. If a garment has a ‘timeless’ look and feel or if [...]

We’re getting closer to New Year! 2011…a new start and usually a happy moment for us shoppers: SALE! After that the new collections follow soon. But this turn of the year will be quite different… I guess it’s clear to all of our participants that it feels different this year. But do they look different [...]

Hohoho! Santa Claus is coming to town… After reading about the passion for and the struggles with fashion of our participants it is time for a new assignment! As we are getting closer to Christmas we asked our participants what they would pick, if they could get 1 fashion item as a Christmas gift. What do you think, will [...]

For assignment 3 we have split the group of “addicts” into two: one half of the addicts tells about their passion for fashion, while the other half will talk about their “fashion annoyments” or fashion hate. My passion for fashionThis contribution can have various angles. For instance: the addicts do something with the top 5 most loved [...]

351 pieces in one wardrobe… How about you? So…our participants just stopped buying clothes. And not just for some weeks or months: They will stop buying clothes for a whole year! The clothes that are in their wardrobe today, will be their stock for the coming 365 days! That’s why we asked them to make [...]

Only 2 weeks left and then the Free Fashion people will stop shopping for 1 year! Exciting isn’t it? But before we start, you’ll first get to know them better. All the fashion addicts answered 3×3=9 questions. About you 1. What makes you happy? 2. What’s your favorite source of inspiration? 3. What’s your signature [...]